Warming up
1. What is your dream? Is it a dream about money?
2. What is your idea of “success”? What is the criterion to measure success, according to the money he earns, his position, his reputation or something else ?
3. What kind of person is considered as a success? What qualities do you think a person should have to be successful?
a) How much do you know about Michael Dell and Bill Gates and Steve Jobs?
b) What are the keys to Dell’s success?
c) What are the qualities that distinguish Dell from others?
d) How much do you know about the computer giant?
e) Is there anything you can learn from Dell?
f) List or group words and expressions about business and trade in this passage.
g) Tell the class more about words or expressions concerning computer technology.
Background
Dell History
1984—Michael Dell founded Dell Computer Corporation.
1985—Dell Company introduced the first computer system of its own design: the Turbo, featuring Intel 8088 processor running at eight megahertz.
1987—Dell was the first computer systems company to offer next-day, on-site product service. International expansion began with the opening of subsidiary in United Kingdom.
1988—Dell conducted initial public offering of company stock.
1989—Dell Company introduced its first notebook.1992—Dell was included for the first time among Fortune 500 list of world's largest companies.
1993—Dell joined ranks of the top-five computer system makers worldwide.
1996—Dell opened Asia-Pacific manufacturing center in Penang, Malaysia. Customers began buying Dell computers via Internet at www.dell.com. Dell introduced its first workstation systems.
1998—Dell Company expanded manufacturing facilities in America and Europe, and opened a production and customer center in Xiamen, China. Dell introduces its PowerVault storage products and "E-Support Direct from Dell" online technical support.
2000—Dell Company sales via Internet reached $50 million per day. Dell is No. 1 in worldwide workstation shipments. Dell introduced PowerApp appliance servers.
2001—Dell ranked No. 1 in global market share. Dell introduced Power Connect network switches.
2002—U.S. consumers chose Dell as their No. 1 computer systems provider. Dell shipped its first "blade" server, introduced a standards-based point-of-sale offering for retail customers and entered the projector market with the introduction of the 3100MP projector.
2003—Dell introduced printers and launched Dell Recycling to enable customers to recycle or donate to charity computer equipment. Dell entered consumer electronics.
2004—Present Kevin Rollins becomes Dell's next chief executive officer.
Soul of Dell
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